(PRWEB) December 10, 2003
PITTSBURGH – Dec. 10, 2003 – The word from London is in, and Ripple Effects Interactive’s Web site has been declared wickedly good. So says the London International Advertising Awards (LIAA) competition, which recently honored the Pittsburgh-based interactive marketing agency with a certificate of merit for its corporate site, http://www.RippleEffectsInteractive.com, at its annual ceremony.
The Ripple Effects Interactive Web site optimizes user experience by incorporating visually captivating design created in Flash, with multimedia features such as music. Information is structured in an intuitive navigation scheme, and users can find a portfolio of the agency’s projects along with testimonials from past clients such as former Pennsylvania governor Tom Ridge.
“We are very proud of our site and of this award,” said Louis Malafarina, chief executive officer at Ripple Effects Interactive. “Our site’s objective has always been to showcase the work of our great team in a way that allows visitors to experience for themselves our design expertise and capabilities. Being one of the very few entries chosen out of the many thousands from around the globe is very nice indeed.”
Ripple Effects Interactive’s award came in the category of “Self-Promotion,” in which the agency competed against global ad industry players such as Euro RSCG. This year, entries were received from more than 70 countries around the world, including Russia, France, Germany, Spain, United Kingdom, Australia, India, Hong Kong, Japan, South Africa, Venezuela, Argentina, Mexico, Canada and the United States. Other winners in the interactive media competition included Nike, Bacardi, Audi, IKEA and the American Legacy Foundation.
“Our awards are among the most prestigious for creative excellence in advertising and design,” said Barbara Levy, president of LIAA.
The LIAA award is the not first for Ripple Effects Interactive’s Web site. The site won the Addy competitions in both Philadelphia and Pittsburgh.
The LIAA was founded in 1985 to honor the world’s most creative television/cinema commercials, print advertisements, package design and radio commercials. The program now includes interactive media and the medium of design. In the last five years, an average of more than 17,000 entries were submitted from nearly 80 countries.
Ripple Effects Interactive is a premier interactive agency – the only Pittsburgh interactive agency ranked among the nation’s top 50 by Ad Age magazine – that partners with clients to create innovative online marketing campaigns. The agency offers a full range of services – from strategic marketing communications and website design to online marketing and application development. Located in Pittsburgh and Philadelphia with representation in Washington, D.C., Ripple Effects Interactive features a team of more than 40 interactive specialists. Since 1998 the agency has worked with government, education and large corporate clients, including the Commonwealth of Pennsylvania, GlaxoSmithKline, Carnegie Mellon University, Johnson & Johnson and Coca-Cola. Ripple Effects Interactive has built a reputation for high-quality work, winning more than 85 industry awards in the past three years alone, including the prestigious ID Magazine Gold Award for website design. For more background, visit http://www.RippleEffectsInteractive.com.
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