New York, New York (PRWEB) September 19, 2012
According to an article from R&D Magazine, IBM recently unveiled a new cloud platform for consumer electronics firms and announced it will power the Philips Smart TV platform for Internet services, which will deliver greater interactive services to millions of TV viewers in more than 30 countries in Europe, as well as Brazil and Argentina. As an online retailer specializing in consumer electronics, Simply Electronics notes that this development holds promise for shoppers.
Having witnessed electronic device trends in recent years, Simply Electronics responds by highlighting that the expansion of IBMs cloud platform to the TV market is one to be expected. The article takes a similar sentiment, explaining that providing more comprehensive Internet connectivity to television follows the same logic that is apparent in todays mobile devices, which offer a unified approach to the way users access entertainment.
While many devices allow television viewers to connect to a wide array of online services, it is noted that IBMs goal is to minimize the many ways users have to access the entertainment they want. In addition, the article states that the IBM service could pave the way for expanded services available via Smart TVs. In a recent press statement, Simply Electronics responds to the announcement, By reducing the necessary hardware and software needed to power such services, prices will be kept down on the televisions themselves, which, in the end, is great news for consumers. More users will now be able to enjoy a wider range of entertainment options on their television without the need to purchase additional devices.
In addition, the article suggests that the expansion of IBMs cloud platform may offer further potential to transform the consumer market. The article explains, The data stored within the cloud can provide new insights about consumer needs and behavior for the media and entertainment industry, such as recommending TV shows based on past selections. Service providers, chief marketing officers and advertisers can use Big Data analytics to deliver more personalized entertainment options and targeted advertisements. Marketers can generate collective consumer knowledge derived from the aggregation of data from a population of homes, in addition to an individual TV.
ABOUT:
Simply Electronics is a leading online retaileran Internet shopping mall that offers consumer electronics products by a variety of well-known brands. The products cover a wide range, from flash memory cards to high-end photographic equipment to audio and visual equipment to mobile phones and music players. Simply Electronics is the culmination of more than a decade of experience in the consumer electronics market, with five years experience in selling products via online retail. The companys passion is providing the consumer with the best value possible, which includes rock-bottom prices and free shipping.
Simply Electronics: IBM to Power Cloud of Philips Smart TVs
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