Research and Markets: Argentina, Brazil and Mexico Recorded Impressive Broadband Growth Over Past Year, But Is This Set to Continue?

Dublin (PRWEB) May 23, 2005

Research and Markets (http://www.researchandmarkets.com/reports/c17749) has announced the addition of Latin America Broadband to their offering.

A relatively stable economic environment has helped get the Latin American broadband marketplace on track. Argentina, Brazil and Mexico recorded impressive broadband growth over the past year, while Chile leads the region in broadband penetration—all good news for broadband equipment and service providers.

Attention: ISPs, Telecom and IT Equipment Manufacturers, Global 2000 Companies, E-Retailers, Video, Music and Game Producers, Marketers and Advertisers.

The Latin America Broadband report explores why the broadband markets of Argentina, Brazil, Chile and Mexico are growing, why ADSL has become more widespread and affordable and why bandwidth offers are beginning to increase from a typical connection of 256Kbps to 512Kbps or more. In other words, why broadband markets in Latin America, like the rest of the world, are picking up speed.

While the availability and adoption of broadband in Latin American is still well behind North America, Western Europe and much of the Asia-Pacific region, many factors now suggest that the Latin American Internet sector is on a path of stable and continued growth. Unfortunately, history would suggest that this projection might be a tad rash.

With the economic downturn in Latin America between 2001 and 2003 there was a corresponding downturn in research coverage of the region, particularly from local Latin American research firms. This fact, combined with the economic volatility over the last few years, has made forecasting for the region, even two years out, perilous at best. eMarketer has therefore taken a relatively conservative approach to its forecasts in this report and attempted to provide alternative perspectives wherever possible.

Key questions the Latin America Broadband report addresses:

Why is the region lagging behind the rest of the world in broadband development?

What were the major causes of the downturns in 2001 and 2003?

Does 2004 mark the start of prolonged broadband growth in Latin America?

What is proving to be the dominant technology platform, DSL or cable Internet?

Who are the leading broadband access providers in Argentina, Brazil, Chile and Mexico?

How do broadband prices compare among the leading countries in the region?

What does the future hold?

And many more…

The Latin America Broadband report aggregates the latest data from leading researchers—EIU, Internet World Stats, ITU, Point Topic, PricewaterhouseCoppers, Pyramid Research and many others—with eMarketer’s objective, unbiased analysis to give you the information you need to make well-informed business decisions on the Latin American broadband market.

For more information visit http://www.researchandmarkets.com/reports/c17749

Laura Wood

Senior Manager

Research and Markets

press@researchandmarkets.com

Fax: +353 1 4100 980

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Research and Markets: Argentina, Brazil and Mexico Recorded Impressive Broadband Growth Over Past Year, But Is This Set to Continue?

New Research - Diversity Sells: Supporting Gays and Lesbians Drives Sales

New York, NY (PRWEB) July 20, 2010

New market research being released this week asks about lesbian and gay marketing – can companies use support for gay consumers as a way to drive sales?

The ’2010 Out Now Global LGBT Study’ suggests corporations worldwide have more to gain than lose through ‘public displays of affection’ towards lesbian, gay, bisexual and transgender (LGBT) customers and staff.

Initial results show this powerful consumer market – accounting for 6% of all sales worldwide – will choose brands that support LGBT customers with visible, well-targeted marketing campaigns.

Coupled with majority support for gay equality in major world economies, the research suggests companies need not fear targeting gay consumers.

“After ‘coming out’, LGBT people in 2010 are now well advanced in the process of ‘coming in’ – into the mainstream of society in many ways,” says Ian Johnson, CEO of Out Now – a global LGBT marketing specialist agency.

“There still exists levels of discrimination and misinformation directed against LGBT people – but this new research reveals a clear trend,” says Johnson. “Gay consumers switch brands to support companies that support LGBT customers and staff. This is highly significant – and valuable.”

The Out Now Global research is underway in 20 countries – including USA, Canada, UK, Italy, Germany, France, Spain, Israel, Argentina, Mexico and Brazil.

“The research shows marketing to gay consumers, and supporting LGBT staff, can add valuable percentage points to total market share – and profits – for companies developing effective, relevant and authentic strategies,” Johnson says.

In Latin America, Out Now is partnering in the study with leading media, business and community organizations right across the region. This week Out Now releases first findings from the research in Buenos Aires.

Out Now is a global LGBT market specialist with two decades of marketing experience relied upon by leading brands including IBM, Toyota, TUI, Lufthansa, German National Tourist Office, Merck, Sony Music, Barclays, Lloyds TSB and Citibank.

Further:

Ian Johnson, CEO

Out Now Global

http://www.outnowconsulting.com

http://www.GayMarketNews.com

info(at)outnowconsulting.com

+1-646-808 0740

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New Research - Diversity Sells: Supporting Gays and Lesbians Drives Sales

Razorfish Debuts Research on Latin America"s New Digital Middle Class

Sao Paulo, Brazil (PRWEB) October 26, 2010

CMOs with global aspirations must understand a thriving New Digital Middle Class in the increasingly powerful Latin American economic markets, according to a new Razorfish report, The Stampede – Meet The New Digital Middle Class. The study was conducted in partnership with Terra, the largest online media company in Latin America.

The Stampede – Meet The New Digital Middle Class is a first-of-its kind study of so-called “Classe C” consumers, an important but misunderstood economic block fueling the growth of vibrant Latin American economies such as Brazil, a hot market for global expansion among businesses from Caterpillar to Louis Vuitton.

The report shatters many misconceptions about Classe C, which Razorfish has renamed “the New Digital Middle Class.” For instance, contrary to popular belief, digital – not television — is at the core of the New Digital Middle Class lifestyle, and women are the chief economic decision makers of the home.

The publication of The Stampede is especially significant because the business market in Latin America is growing rapidly, even as other areas of the world are still recovering from the economic recession. For instance, Citigroup released credit card data in July 2010 that showed consumers in Latin America increasing their spending 15% during the second quarter of this year, while U.S. consumer spending fell 7%*.

“Many Razorfish clients are exploring the possibility of expanding into Latin America, as it is currently one of the fastest growing markets in the world,” said Joe Crump, senior vp of strategy and planning at Razorfish. “The New Digital Middle Class is a large, untapped consumer group in the region, and understanding this group is crucial for marketers trying to connect with them via the right products, services, messages and experiences.”

With the support of Terra, Razorfish studied the behaviors of the New Digital Middle Class in Argentina, Brazil and Mexico. This group represents the largest and fastest growing segment across these three countries, comprising 53% of the population in Brazil and 62% and 60% in Mexico and Argentina respectively. Such families earn about 3 to 10 times above the national minimum wage, represent billions of dollars in household income, and are the largest economic force in the region.

The study discovered two key insights about the New Digital Middle Class that will help marketers successfully build relationships with this group and deliver products and services that will resonate with them.

Razorfish Debuts Research on Latin America"s New Digital Middle Class